Shriners Hospitals for Children in Dayton, OH
Why We Do What We Do!
Hospital Volunteer Presentation
Transition To Dayton
- Created a comprehensive plan to execute needed communications and marketing in relation to the transition to Dayton
- Launched the first phase of the awareness marketing campaign in October with advertising in both Cincinnati and Dayton:
- Television (WXIX, WCPO, WKRC & CW, WHIO DTN)
- Digital (including social media, retargeting & display retargeting)
- Radio (WKFS, WEBN, WREW, WUBE, WHIO, WTUE, WHKO, WCLI)
- Streaming television ads
- Outdoor advertising
- Direct mail to launch in 4th Quarter
- Other transition work included:
- Began work on Website landing page
- Bi-weekly update messages to staff from Administrator
- Coming up in early 2021
- Developing content calendars for Website, traditional media and social media posting for duration of transition period
